The most important goal of your event is to create a lasting impression. After all, what’s the point of bringing attendees to your event if they’re not going to walk away with lingering memories?
It’s up to you as the event organizers to craft experiences that stay with them long after the event ends. As Kathryn Humphries explains at SpotMe:
Remember that “experience is the new marketing.
This event trend is about the fact that it’s no longer enough to simply communicate information about your business or product at your events. You need to create a unique and personalized experience that will stick with attendees long after they’re done consuming it.
When people think back on their time at your event, they should be able to recall specific moments and details – the sights, sounds, and smells of the day. You want them to feel as if the experience was bigger than life. One that not only left them satisfied but changed how they see things in some way.
Sights and sounds have the power to help you create immersive event experiences that stick in the minds of attendees and that’s what we’re going to explore in this article. We’ll take a look at how sensory elements can enhance the event experience and share some practical tips on how to make such experiences a reality.
Engaging the Senses: The Magic of Sights and Sounds
When someone’s senses are engaged, it can take him or her to different worlds, evoke emotions, and foster connections. All the senses are important, but sight and sound are the most influential, and you can put the two together to make an impact that lasts a long time.
“Sights, sounds and smells can all evoke emotionally charged memories,” writes Rachael Rettner at Live Science. “A new study in rats suggests why: The same part of the brain that's in charge of processing our senses is also responsible, at least in part, for storing emotional memories.”
- Visual elements catch attendees' attention from the minute they enter an event space. Never underestimate the power of lighting, decor, and branding to transform a room into a captivating environment that aligns with the event's theme or purpose and captures the imagination of attendees.
- Sound goes a long way in setting the mood and creating an emotional connection with attendees. Selecting the right music, ambient sounds, or even silence at the right moments can help you make an event unforgettable.
Strategies for Creating Memorable Event Experiences
Event experiences don’t happen by accident. It takes careful, strategic planning to develop an experience that attendees will remember. Here are some factors to keep in mind as you employ sensory elements.
First of all, it’s crucial to have a theme that consistently ties every aspect of your event together. The sights and sounds of your event should tie into this theme as well. Ensuring that every detail aligns with the theme helps create a cohesive and immersive experience that resonates with attendees.
Interactive activities engage attendees on a deeper level, and you can use sights and sounds in unique ways when they’re interactive. Augmented Reality and Virtual Reality can help create a multisensory experience that is both captivating and shareable — and you can employ sights and sounds that you might not otherwise be able to use.
Storytelling is a natural part of the human experience, and events are the perfect venue for storytelling using sights and sounds. Every aspect of your event, including lighting changes, music cues, and even live performances serve to guide attendees through a narrative that connects them with the event's purpose and message.
CORT has some products that are ideal for helping you bring the sights and sounds of your event to life. Double-hung drapes not only add elegance to the space but also aid in sound blocking, enhancing the overall experience by reducing noise distractions. Add LED accent lighting for impact; you can instantly change the mood of the event, creating different atmospheres for each experience.
Customizable cocktail tables like the 32” Round Logo tables, help you reinforce branding and thematic elements by allowing you to place your logo right on the tabletop. Place soft seating arrangements like the Endless Large Curve High Back Circle strategically around your event space to define spaces and provide comfort as well as help absorb sounds. Rugs define different spaces within the venue while adding an aesthetic touch and aiding in sound absorption, enhancing the overall event experience.
Inspiring Tomorrow's Possibilities
A memorable event experience isn’t just fun and exciting, but it can also be inspiring and forward-thinking. You can use sights and sounds to encourage attendees to take action or think differently even after the event is over.
Thought-provoking content at your event serves to challenge attendees' perspectives and encourage them to explore new ideas. Experiences that provide intellectual stimulation like leadership talks, panel discussions, or interactive workshops, can foster continued engagement long after the event concludes. Certain music cues or sounds can really enhance the experience and help make the message stick.
Sights and sounds can also inspire attendees to take concrete steps after the event. Provide them with action steps and ways to tangibly connect with each other and the event's purpose. A well-defined call to action such as signing up for a follow-up webinar or joining a community can turn attendees into active participants beyond the event. Your LED accent lighting can serve to guide their attention towards pathways that lead to sign-ups for future webinars, communities, and purposeful engagement.
Design Sensory Experiences With CORT
Putting sights and sounds to use in crafting memorable event experiences can sound ambitious, but it’s doable. Using consistent themes, interactive installations, and the art of storytelling allows you to create events that resonate on deeper levels. CORT Events provides the tools that can help you plan and execute an event that uses sight and sound to engage attendees.
CORT Events has everything you need to transform spaces into immersive environments. From LED accent lighting to furniture and decor for every area of your event space, CORT Events elevates sensory immersion and helps you turn it into a successful and memorable event experience.