These days, we’re used to having the ability to personalize everything. The old fast food advertising slogan — ”Have it your way” — is truer now than it ever has been. Everywhere you go, you can find options to customize whatever you want to buy or order.
The world of event planning has entered the era of customization as well. The difference between a good event and a great event can often lie in the details. “The key to a well-attended event is to make your branding cohesive and recognizable because a consistent brand presentation has been seen to increase revenue by 33%,” writes Katrina Kirsch at HubSpot.
It’s easier than ever to create a personalized event design that fits your company or organizational branding. CORT Events can help you enhance your event experiences with a line of personalized and customized products.
Resonating With Attendees Through Personalized Touches
Customizing your event design with personalized furniture and décor is crucial for engagement and brand immersion. Adding your branding to the event plan ensures that the event isn’t a cookie-cutter affair; instead, customization makes an event or space more memorable.
Personalized environments create a sense of unity, engagement, and connection, which also enhances the experience for everyone who shows up. Throughout the country, event spaces are becoming more detailed and brand-specific, reflecting the unique identity of each host.
When you’re planning an event, you should pay close attention to brand colors, taglines, brand logo, and brand name. You can leverage these customized elements to develop memorable experiences that are meaningful for each attendee.
At an exhibit house, this philosophy manifests itself in creating spaces that tell a brand's story in every corner. At tradeshows, this strategy works when you design booths and areas that stand out in a group of competitors, drawing attendees in with unique, on-brand aesthetics. The value that personalization brings is worth the extra effort.
Branding’s Influence on Event Atmosphere
Customization is more than just making sure the event space matches and contains your brand logo and colors. Branding is about creating an immersive experience — an atmosphere that tells a story. Every aspect of the event, from the entrance to the stage design, the furniture, and décor, ties together to develop a sense of immersion.
“Event branding is all about creating a lasting impression on your audience,” writes Ishani Bose at Eventible. It’s not just about the visuals but also the personality, attitude, and relationships that make up your brand.”
Branding is identity. “Event branding is creating a unique identity and image for an event,” Bose writes. “It involves creating a cohesive and consistent look and feel for all aspects of the event, including the visual design, messaging, and overall experience.”
When you utilize your brand creatively and consistently throughout your event design, it shapes attendees’ experiences. Attendees are more likely to form a connection with your brand when you use it effectively, and that can turn into engagement, loyalty, and even revenue.
The Art of Customization in Event Furnishing
When you’re ready to personalize an event, you have a range of options that allow you to bring in as much of your brand as you like, from subtle brand accents to bold thematic statements. Naturally, you’ll want your lighting, furniture, and accent choices to reflect the colors and aesthetic of your brand, but you can also bring in larger pieces that feature your brand’s graphics and/or logo.
CORT also has a whole catalog section dedicated to customizable products. These products allow you to transform surfaces into whiteboards or add the graphic or logo of your choice to pillows, ottomans, tables, bars, lighting and more.
Imagine the possibilities. Cover an ottoman or a loveseat with your logo. Add your brand graphics or slogan to a tabletop. Keep your branding at the top of your attendee’s minds with a centerpiece that features your logo. And think about how compelling it would be to have your brand displayed on light columns throughout the event space. The sky is the limit.
Bringing Customization to Life: CORT in the Real World
To see a real-life example of CORT’s ability to cater an event design to your branding and aesthetic, look no further than the personalization page of the CORT Events website. Here at the top, we see a curated event space that fits a particular custom aesthetic.
In this example, we can see that the bar area features products that have been personalized with biophilic designs in shades of green, including the Marina Barstool, the Posh 6' Bar/Buffet Logo, the Posh Corner Bar Pedestal Logo, and the Build Your Round Bar Table. Adding the Boxwood Hedge, the Planter Pot with Ferns, and the Forest Green Super Velour Drape to this space transforms it into a green oasis that presents a soothing and relaxing vibe.
The custom graphics seamlessly blend into the decor — as if you can’t imagine them any other way. The soft and ambient lighting is another customized feature that helps to create a warm and welcoming atmosphere that complements and highlights the furniture and decor, topping off the finished design.
The Future of Branded Event Experiences With CORT
A personalized event experience no longer means shoehorning your logo awkwardly into a cookie-cutter design. Today, your brand is the star of the show in a customized event space.
Branding your event is about immersion and giving your attendees a lasting impression of your brand. Consistency allows you to develop an atmosphere that fits the culture and aesthetic of your brand. Combining the right custom furniture, decor, and accent pieces will complete the design.
CORT Events is here to support you in planning and designing the ideal event. From customized furniture pieces that help create unity, engagement, and connection to on-trend design elements that match the look and feel you desire, CORT has what you need. Planning tools and innovative inspiration help you transform your event into an impressive and memorable experience.
